A TV campaign promoting Poland abroad was launched on 3 June under the motto “Polska. Spring into new.” The campaign, coordinated by the MFA, will refer to changes that have occurred in Poland since 1989 using the occasion of three happy Polish anniversaries: 25 years of freedom, 15 years of NATO membership and 10 years of EU accession.
This is the first image-building campaign that Poland has launched on such a large scale in cooperation with ministries represented in the Council for the Promotion of Poland. It consists mainly of a TV spot promoting Poland and is aired simultaneously on four popular superregional TV channels (BBC, CNN, Eurosport i Sky News).
A well-known photographer, Chris Niedenthal, who took the famous martial law picture showing an armoured personnel carrier parked outside Warsaw’s movie house called “Moscow” showing “Apocalypse Now” talks about the changes that occurred in Poland. Niedenthal is a witness to Poland’s last 40 years of history. We see Poland’s civilizational leap of the last 25 years through his eyes.